068: Lower Thirds – Special Text On Screen

September 2, 2015 by Larry Becker No Comments

- Easy to insert with Screenflow (or any video editing solution)- Envato sells templates (Video Hive)- Make your own and save them as PNG with transparency- Leave text on screen long enough to read it 3 times yourself

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067: Being A Video Boss | Directing “Film School” Pros While Shooting Your Business Videos

August 6, 2015 by Larry Becker No Comments

A coaching session to help bosses be directors / for film school students trying to do company videos- Keep it super simple- Simple lighting set up’s- Simple, medium framing with a nondescript, plane background- Minimize camera movement- Simple jump cuts for transitions- Don’t try to create a “mood”- You’re not creating content for your portfolio- […]

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066: Be Talent | Or Get A Great Spokesperson

August 3, 2015 by Larry Becker No Comments

- If you’re not good on camera, get somebody who is- As CEO/leader/owner you must do at least 1 video- Don’t try to copy newscasters- Do your video a bunch of times and then wait a day- Go back and do it again after you’ve watched the video and slept on it for a little […]

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065: A GREAT Single Camera, Simple, Affordable Production

July 30, 2015 by Larry Becker No Comments

An example of a single camera, simple, affordable production that looks great is the Scishow- shot on green screen- great lighting on talent- jump cut edits- close, medium, far shots- simple non-descript backdrop- cutaways to slides or simple animations

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VMG 064 – You Should Be Emailing Your Videos

July 27, 2015 by Larry Becker No Comments

1) Have a catchy headline2) Keep the text in your email very short3) Put a link in your emails with a still frame and play button4) Include a subscribe button

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063: Know Your Avatar

July 23, 2015 by Larry Becker No Comments

Know your avatar- Recently Frank Kearn said he fully realizes his avatar- Ask for feedback- Go find a picture of someone like your avatar and print it out/save it- Speak to one person

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VMG 062 – When People Hate Your Videos (Ignore Them)

July 20, 2015 by Larry Becker No Comments

- There will always be trolls & critics- Some friends who are authors tried to answer book critics- We got angry feedback on one of the FocusEd videos. These are just friendly educational videos and people got hateful mad!- When haters can’t hide behind the Internet, they change and become nice. I actually called a […]

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061: The Single Most Important Aspect of Your Marketing

July 16, 2015 by Larry Becker No Comments

- The Internet has made connections faster and easier worldwide- People still prefer to do business with companies they trust- Companies are made up of people and people connect best with in person conversations. On the web that means video- Video meets psychological needs. Video marketing is critical! – Forbes   • Of course movement grabs […]

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060: Learning Good Lessons from Bad People

July 13, 2015 by Larry Becker No Comments

Clickbait is annoying as heck but you can learn from these techniques and then deliver something good. That’ll make everybody happy. – The success of “One Weird Trick” is amazing! – Clickbait does the short message with a solid hook. – Once people click through to your content, be sure to deliver as quickly as […]

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059: Special Free Advice to Put In Your Videos

July 6, 2015 by Larry Becker No Comments

Free Advice You Can Give That Will Drive Sales            – What do you know a lot about that will enhance your product or service that you can give away for free?            – Accounting tips            – Installation instructions        […]

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