061: The Single Most Important Aspect of Your Marketing

July 16, 2015 No Comments by Larry Becker

- The Internet has made connections faster and easier worldwide
- People still prefer to do business with companies they trust
- Companies are made up of people and people connect best with in person conversations. On the web that means video
- Video meets psychological needs. Video marketing is critical! – Forbes
   • Of course movement grabs attention
   • Emotions are contagious so an excited, happy presenter shares that mood
   • Voice is a rich communication medium that conveys much more information that just the words being spoken
   • A face to explain things. The brain is hard-wired to gather info from faces.

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