066: Be Talent | Or Get A Great Spokesperson

August 3, 2015 No Comments by Larry Becker

- If you’re not good on camera, get somebody who is
- As CEO/leader/owner you must do at least 1 video
- Don’t try to copy newscasters
- Do your video a bunch of times and then wait a day
- Go back and do it again after you’ve watched the video and slept on it for a little while
- Consider that your spokesperson has to be relatable to your target market
- They should be conversational
- Beware of what happened to Wendy’s (where’s the beef lady)

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